tag:blogger.com,1999:blog-7486020167848564517.post3283525553474037734..comments2024-03-14T12:28:32.425-06:00Comments on Doves Today: Misadventures in MarketingGlennishttp://www.blogger.com/profile/03681336164718681936noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7486020167848564517.post-62639927704206885172012-12-11T15:11:07.291-06:002012-12-11T15:11:07.291-06:00I love marketing and branding. That being said, th...I love marketing and branding. That being said, this new logo is dreadful. And I'm with Smalltown...if you need a video, which by the way doesn't really feature your new logo all that much, then you need to go back to the drawing board. Literally, a drawing board...not a computer. Ugh. Claudia from Idiot's Kitchenhttps://www.blogger.com/profile/01541460586713196175noreply@blogger.comtag:blogger.com,1999:blog-7486020167848564517.post-32355533381532786632012-12-11T00:20:47.934-06:002012-12-11T00:20:47.934-06:00Is that the new UC logo, or is that tulip really e...Is that the new UC logo, or is that tulip really excited to be budding? <br />Um, yeah. A waste of dollars.<br /><br />The old Santa Monica logo was infinitely better than the new one (it could almost be Spokane, with the waterline being the river) but I suppose someone somewhere grew unhappy with the mermaid. <br /><br />Constant change is an industry that probably shouldn't be fed anymore than we have to feed it. I remember when Washington State changed its tourism logo to "Say WA" ... say Wha- WHAT?!? Karen (formerly kcinnova)https://www.blogger.com/profile/16705613736966783261noreply@blogger.comtag:blogger.com,1999:blog-7486020167848564517.post-47868631094324795942012-12-10T23:46:40.062-06:002012-12-10T23:46:40.062-06:00These are simply awful! I can't believe this i...These are simply awful! I can't believe this is what they came up with. But then, I'm pretty sure it was designed by committee, and nothing good ever comes of that! cactus petuniahttps://www.blogger.com/profile/16114194541917210679noreply@blogger.comtag:blogger.com,1999:blog-7486020167848564517.post-35746143985925190822012-12-10T22:48:47.385-06:002012-12-10T22:48:47.385-06:00To put it bluntly, the new UC logo sucks. It'...To put it bluntly, the new UC logo sucks. It's so generic it has no meaning. I shouldn't have to watch a video to understand it, so I won't. (I'm a UCSB grad myself, and my dad has multiple degrees from Berkeley.) It took me a number of viewings before I realized that blue thing was supposed to be the U. <br /><br />I don't like the Santa Monica redesign very much either, but at least I can recognize sun, land and sea. The UC just makes me think upchuck. <br /><br />This was bothering me all day. Thanks for letting me vent!!!smalltownmehttps://www.blogger.com/profile/10857871195417461235noreply@blogger.com