Wednesday, December 31, 2014

Flip it!

Flipped view
From the roof of the Ace Hotel, using the wonders of digital photography, I've flipped this photo so it reads in the right direction.

During the days when the United Artists Theatre and Texaco Building were owned by evangelist Gene Scott's Los Angeles University Cathedral, two huge neon signs proclaiming "Jesus Saves" were installed on the building.

In 2011 after Scott's widow sold the building to a real estate investment firm, one of the signs was removed to parts unknown, but the second sign, facing to the west, still remains and still functions.

From the bar at the roof of the Hotel, you can look down on the back of the sign:

True view
Like LA, perpetually re-inventing itself.

2 comments:

  1. "Jesus saves, Moses invests," as the old saying goes.

    All boilerplate & platitudes for the New Yr. to all you Doves; more practically, I hope you're warm!

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