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Me neither, until the other day.
Turns out that these symbols were designed in 1974 through a collaboration between the American Institute of Graphic Arts (AIGA) and the U.S. Department of Transportation, at the urging of designer Henry Dreyfuss. They were designed for use in situations where people of many different cultures, languages and ways of life would need direction and guidance, and intended to be universally understood.
The AIGA symbols are ideograms - symbols that communicate complex ideas visually without words or language. Some are variations of symbols that have been used for centuries, and are so deeply rooted in our culture that few would question them. Directional arrows, for example. The AIGA arrows are bold and graphic, but for centuries people understood the idea that something shaped like this:
Meant we should walk in the direction of the pointy part.
Other symbols were invented by the AIGA designers, and have become universally understood today. Prior to the debut of these symbols, I don't think anyone would have assumed that this:
I wonder whether a time traveller from 1900 would understand those two symbols. But it's amazing how, in the years since 1974, we've so easily come to accept and understand the AIGA symbols. That must say something for the skills of the designers, Roger Cook and Dan Shanosky.
Whenever anything becomes part of the establishment, however, we human beings have a tendancy to tweak it, to make fun of it, to get creative with it. The AIGA designs have been subjected to a lot of creative tweakage. Like this:
I'm sure you've seen many more.
The other day, I was touring a new recreational facility, to open in a few months, and I was tickled to see their version of restroom signs.
This is Southern California, after all. Here are the universal symbols for Dude, and Dudette:
[stumbling] into another era, with real Tiffany lamps, sawdust on the floors, and a couple of pickle-nosed guys at the bar who look like they haven't budged from their stools since 1946... There's horseradish and hot mustard on the tables , darts in the back rooms, and dark Ritterbrau on tap; a sort of romantic, Chandleresque dinginess you won't find anywhere else in town.
It no longer has a cafeteria-style buffet like it did in the old days. The menu is limited to french dip sandwiches, grilled cheese sandwiches, and caesar salad. There's a handful of sides, a tomato soup, and a choice of two pies for dessert.
The bar menu features classic cocktails and draft beers.
We decided to have a cocktail first, opting for a Manhattan made with rye whiskey in the classic manner. They were stirred, not shaken, in an ice-filled mixer in front of us, and served without the usual maraschino cherry, in coupe glasses - the kind that you often see incorrectly used for champagne at celebrations. The coupe is the classic cocktail glass, before the vogue of today's martini glass. Even though we were starving, we savored the drink before ordering our lunch.
The sandwiches come in your choice of beef, lamb, turkey or pork, and cost $8. Cheese is a dollar extra; for another $3 you can get extra meat. [The Man I Love] had a french-dip lamb and bleu cheese. I wasn't in a french dip mood, so I had the tomato soup and grilled cheese combo.
While we ate, we chatted with our neighbor at the bar, who was enjoying her own french dip along with a draft beer. She is one of downtown's new residents, living around the corner in a loft building. We talked about the economy, the prospects for the revitalization of downtown, and mused on what the future would bring. We shared our experiences living in other cities - she was raised in Manhattan - and talked about raising kids. I have to admit, I had a flash of envy. How exciting it would be to be in her shoes, participating in the transformation, and preservation, of one of America's great cities.
And not only that - she gets to have Cole's as her local!
Our new acquaintance is also a blogger, and if you want to know what life is like living in downtown Los Angeles, visit Li's blog, Under the Alexandria.
Cole's serves two types of pickles - one called Atomic and the other called Garlic. We tried them both. The Atomic pickle's heat comes from horseradish, while the Garlic pickle was surprisingly hot from flaked red chiles.
I asked [The Man I Love] for his review on the sandwich, and here's what he said -
There was less meat on it than there should have been, and I had a couple of pieces that were gristle. The bleu cheese was great. And the pickles were great, both kinds! I didn't notice the bread. The setting really made a difference, having a real bar with a knowledgeable bartender in an historical setting, serving historically accurate cocktails is a plus. If you're looking at strictly the sandwich, Philippe's still has the edge, but if you add up the whole picture....um, I need further research.
My tomato soup was delicious, warming, and, while in the classic style of Campbells, very much better. There was a hint of red pepper or pimiento along with the tomato. The grilled cheese on thick sourdough bread was comforting - just the meal for a January day with looming thunderclouds.
We'll see how Cole's develops. There have been some negative reviews in Yelp and Chowhounds, mostly in reaction to the meagerness of the helpings and the price - $9 for lamb and bleu cheese compared to Philippe's more abundant sandwich at $6.50. And the menu, frankly, could be expanded.
But we'll study it. [The Man I Love] is a scholar, after all, and it's important to research thoroughly before drawing conclusions. It will be arduous, requiring several future trips as well as comparison forays to Philippe's. But I think we're up to it.
as soon as spring is the the air, [we] begin an antiphonal chorus, like two frogs in neighboring ponds: What have you in bloom, I ask, and he answers from Ohio that there are hellebores in the woods, and crocuses and snowdrops and winter aconite. Then I tell him that in North Carolina the early daffodils are out but that the aconites are gone and the crocuses past their best.
The room was filled with joy, jokes, interracial teasing, heartfelt admiration for Aretha's fabulous hat, the furtive wiping of tears from eyes, the stoic posture of workingmen watching the tube with crossed arms, splayed feet on the floor, quietly. Slowly expanding big smiles. Spontaneous mutterings of "Oh, yeah," polite bemused tolerance at the Poem, and quiet chuckles at Reverend Lowery's benediction.