Everywhere in L.A. you see the telephone and street-lamp poles covered with directional signs to guide crew, cast, and drivers to the location. Typically, an 8" x 10" placard with the name of the film printed in bold letters is followed by an arrow.
I don't know whose job it is to post them, but would imagine its a pretty thankless job, and fraught with peril. What if the sign gets torn down or covered up, or can't be distinguished from all the other signs advertising brush clearing, father's rights, political campaigns and AYSO Soccer camps? A multi-million dollar budget might go in the hole for one misplaced placard.
About 5-8 years, I started noticing that location signs were appearing printed on day-glo card stock, neon pink, green and orange. That made them stand out better.
In the last 4-5 years, I've noticed a new refinement, and I think it's brilliant.
Because the title is printed both upside down and right side up, with the arrow in the center, the signs are directionally universal. This sign says "turn right" but if you flip it over, it indicates "turn left." Flip it a quarter turn and it says "straight ahead."
I don't know who thought this one up, but whoever did had a touch of genius.
I am picturing a young and harried production assistant, with a box full of signs, on an early morning street, with cold fingers and a dwindling roll of tape, trying to get them set before call-time. Some signs have left-turn arrows, some right turn arrows, some with straight ahead arrows. He fumbles through the box to find he's out of the one he needs - no time to go back to the trailer to get more! So, stressed out, he flips a sign so the arrow goes the right way, and he crosses out the upsidedown text and re-letters it.....and Eureka!
A brilliant idea. Now you only have to print multiple copies of the SAME SIGN!
Correct me if I'm wrong, L.A folks - isn't this a signage innovation that just started appearing in the last 4 - 5 years?